{"id":241,"date":"2013-05-14T18:03:47","date_gmt":"2013-05-14T22:03:47","guid":{"rendered":"http:\/\/thepeacealliance.org\/?page_id=241"},"modified":"2023-08-03T14:49:12","modified_gmt":"2023-08-03T18:49:12","slug":"generating-editorials","status":"publish","type":"page","link":"https:\/\/peacealliance.org\/tools-education\/working-with-media\/generating-editorials\/","title":{"rendered":"Generating Editorials"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2wgbbt-486dd69127b8f7094b340b2b51ac4375\">\n.avia-section.av-2wgbbt-486dd69127b8f7094b340b2b51ac4375{\nbackground-color:#0493c8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2wgbbt-486dd69127b8f7094b340b2b51ac4375 main_color avia-section-small avia-no-shadow  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   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class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13840 avia-img-lazy-loading-not-13840 avia_image ' src=\"https:\/\/peacealliance.org\/wp-content\/uploads\/2023\/05\/TPA-flower-logo-with-white-no-background-80x80.png\" alt='' title='TPA flower logo with white- no background'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/peacealliance.org\/wp-content\/uploads\/2023\/05\/TPA-flower-logo-with-white-no-background-80x80.png 80w, https:\/\/peacealliance.org\/wp-content\/uploads\/2023\/05\/TPA-flower-logo-with-white-no-background-336x336.png 336w, https:\/\/peacealliance.org\/wp-content\/uploads\/2023\/05\/TPA-flower-logo-with-white-no-background-300x300.png 300w, https:\/\/peacealliance.org\/wp-content\/uploads\/2023\/05\/TPA-flower-logo-with-white-no-background-160x160.png 160w, https:\/\/peacealliance.org\/wp-content\/uploads\/2023\/05\/TPA-flower-logo-with-white-no-background-36x36.png 36w, https:\/\/peacealliance.org\/wp-content\/uploads\/2023\/05\/TPA-flower-logo-with-white-no-background-180x180.png 180w, https:\/\/peacealliance.org\/wp-content\/uploads\/2023\/05\/TPA-flower-logo-with-white-no-background.png 500w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-241'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-2dj46h-f8f4e2ca84818e3cddec4d8957adca7d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Generating Editorials<\/h1>\n<p>You can find contact info for all the major media in your state at:\u00a0<a href=\"http:\/\/www.usnpl.com\/\" target=\"_new\" rel=\"noopener nofollow\" class=\"external\">http:\/\/www.usnpl.com\/\u00a0<\/a><\/p>\n<p>Successfully urging a newspaper to publish an editorial on an issue or a piece of legislation\u00a0is one of the biggest &#8220;wins&#8221; a campaign can have. Not only does an editorial get the word out to the public and elected officials, but it says that the newspaper itself endorses the legislation. An article or op-ed, on the other hand, publicizes the information, but is not an endorsement by the newspaper.<\/p>\n<p>You&#8217;ll need to know which editorial writer covers the topic you are interested in. Call your newspaper and find out who the editorial writers are. Depending on the size of the paper, there may be as few as one or two, or as many as eight or more. Find out who covers the kinds of issues addressed by the current legislation, and then ask for that person.<\/p>\n<p>Once you get the editorial writer on the phone, introduce yourself and engage the writer by asking a question. For instance, if you are working to generate editorials on\u00a0the Department of Peace bill, you might begin with a question such as, \u201cHave you heard about the national legislation to reduce violence in our communities? No? Well, do you have a few minutes for me to tell you about it, and about how this legislation can help save money and save lives through early prevention and intervention?\u201d<\/p>\n<p>At some point, ask the writer if you can drop off or mail information. Then follow up on the phone within a week to see that they got the information and if they have any questions. It is always good to provide them with a piece of new information, so it won&#8217;t seem like you&#8217;re only calling to nag them. As with all work with the media, be brief, energetic, and appreciative of their time. Keep trying, even if the first editorial takes some time to initiate. 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